A world-leading food processing and packaging solutions company, Tetra Pak has been providing carton packed beverages to Malaysian and Singaporean consumers since 1958.
Every year, Tetra Pak runs a themed campaign for their clients and we had the opportunity to bring “Soya On The Go” to life.
To create awareness of the benefits of soya milk and drive traffic towards Tetra Pak’s Facebook page.
Firstly, we thoroughly studied the properties of soya milk and found it to be beneficial to boost both energy and health for the everyday busy people at work and school. To promote the goodness of soya milk, we deployed teams to office areas and colleges to give away soya milk for free and at the same time, promote an iPad giveaway on Tetra Pak’s Facebook page.
After a month’s worth of campaign, Tetra Pak’s Facebook ‘likes’ rose rapidly from 298 to 10,000.