The Embodiment Of The Spirit Of Racing

Team Lotus is a former motorsport sister company of the English sports car manufacturer and is known as one of the most successful racing teams, which is evident after winning several prestigious titles. In 2010, Tony Fernandes revived the Lotus name as a racing team, which got rebranded in the year 2012.

We were assigned to create a new merchandise collection for Lotus, where we designed four different art packs that ranged from kids to adults as well as corporate giveaways and collector’s items.