Four Diverse Characters, One Distinct Expanse

We were appointed to brand and combine the four malls in Mutiara Damansara City Centre (MDCC), which included IPA, the Curve, e@Curve and IKEA in one brand.

After evaluating their competitors, we worked to brand MDCC by designing their logos, directional signage, street and billboards advertising to introduce a holistic shopping experience to the public.