Rebranding A Global Direction With Recognition
IPC Shopping Centre is Malaysia’s first shopping destination that is anchored to the popular Scandinavian furniture brand, IKEA. It is also the first of numerous shopping centres in Ikano Retail Asia’s portfolio for the South East Asia region.
We were tasked with the objective to rename the shopping centre, while taking into consideration that consumers need to still be able to recognise the brand through the new identity. We engaged in the project for span of one and half years, executing all aspects of rebranding such as their signage, merchandise giveaway and launch.