Our task seemed relatively simple; to introduce Q50, the luxury sport sedan of INFINITI through a series of roadshows. However, little was known about this potential game changer that could alter the luxury car scape in Malaysia.
To collect relevant data in regards to Q50 and INFINITI as a whole and to generate interest for a Q50 test-drive.
We wanted to create an experience much unlike ordinary roadshows. Thus, our differentiation was to ensure a personalized service to make our visitors’ visit an unforgettable one.
With this goal in mind, the selection of team players was crucial. We engaged professional driver trainers and ushers that carried the same enthusiasm and passion in interacting with our visitors. To assure fluency in the Q50 language, the team underwent a full day of product training so they would be able to provide in depth insights of the Q50 to the visitors. We also created an iPad application especially for the event to collect information in the most accurate manner.
The 4-day event in Midvalley Megamall successfully generated approximately 2,000 participants that were interested to test-drive the Q50.