Establishing Recognition With A Distinctive Entrance

Din Tai Fung is a renowned restaurant originating from Taiwan, with branches in numerous countries that specialises in xiaolongbao (soup dumplings) amongst other delicacies.

For their arrival in Malaysia, we were brought in to promote DTF in Malaysia. To acknowledge their official stance in the Malaysian market, we were chosen to promote their prestigious restaurant, where we created a range of communication from out-of-home advertising to re-doing their menu. We engaged in editing their logo and executing photo-shoots using the art of their well-known xiaolongbao to successfully announce them in the Malaysia.