Establishing Distinction,
Reinforcing Value,
Creating Possibilities

When BMW Global entered the Malaysian market in 2004, they were looking for an agency that not only understood the BMW brand, but one that knew how to establish a strong brand presence within this new local environment without compromising their core essence and brand value.

To convey this to the local market, we studied the BMW brand thoroughly to find the right solution to create brand awareness and interest. Once we managed to establish the brand, we continued to look for ways to reinforce the value of “Sheer Driving Pleasure”, and garner attention through creative ideas that pushed the envelope without diminishing the essence of the brand.

We managed all BMW accounts in terms of communication for corporate and nationwide dealers from 2004-2008.