All-Wheel Fest 2016 Event for Sime Darby

In 2016, we helped Sime Darby Property launch their Lifestyle@9 campaign, a year long campaign to promote the distinctive lifestyles in 4 of their townships in Negeri Sembilan; Nilai Impian, Bandar Ainsdale, Planters’ Haven and Chemara Hills through a series of events that will best showcase the lifestyle characteristics there.

We had the honour of organizing the first event under the Lifestyle@9 campaign umbrella; All-Wheel Fest 2016. Held on the 20 February 2016 at the township of Nilai Impian, All-Wheel Fest is a 5km run ride for all non-motorised wheels through the scenic route of the township.

Aside from handling the event, we also conceptualised and designed the event communications and limited edition merchandises, including T-shirts, participating certificates and medals to be given away to the first 1,000 participants who registered for the event online.

Overall, we had a turnout of 1,200 participants who came and joined us for a day of fun, food and sun at Nilai Impian.