Bringing New Life to Negeri Sembilan


Photo credit:


Living in the heart of Kuala Lumpur is vibrant and exhilarating but it can get rather expensive.

Thus, people are often looking for alternative locations that are affordable to call home without compromise on the convenience of accessibility to the amenities and opportunities at Malaysia’s centre of gravity.

A location that has risen to popularity over the years lies to the south of Kuala Lumpur where Negeri Sembilan lies. With the Malaysia Vision Valley (MVV) propelling this unassuming state into the spotlight as the new part of the Greater KL.

A new integrated development project under the 11th Malaysia plan, MVV will largely involve the Seremban, Port Dickson and Nilai districts, encompassing a total of 108,000 hectares of land. This multibillion-development project will unveil a host of road infrastructure, facilities and exciting projects that will see the rise of Negeri Sembilan as a business district while the surrounding areas namely Nilai-Enstek-Sendayan, evolve into an education cum sports hub.

So there’s no better time to invest in current or up and coming projects there than now.

However, challenges still lay ahead in introducing Negeri Sembilan as an expansion of the Klang Valley. For most, a stigma associated with the state still exists; some say it is too out of the way. Others say that convenience (or, rather lack of) is an important factor if they were to build a life there. With much hearsay as a barrier, how else do we attract potential investors to purchase a place of their own here?

The answer is simple; get them to experience the lifestyle there and maybe they’ll change their perception.

Yet another questions is, how? Surely there needs to be some carrot for people to want to drive down and have their assumptions debunked once and for all.

Well, here’s how we helped Sime Darby Property launch a year long campaign for their 4 townships located in Seremban and Nilai respectively; Chemara Hills, Planters’ Haven, Bandar Ainsdale and Nilai Impian.



Introducing Lifestyle@9, where we intend to bring new life to Negeri Sembilan. Our campaign, in its entirety is all about bringing people down to the Sime Darby Property’s 4 townships through a series of exciting activities and events in 2016. What we want, eventually, is to convert their purchase intent into action as we design experiences that would best showcase the state while introducing its vibrant living as part of the Greater KL.

Of course, these events weren’t just any old regular events.

In conjunction with the ‘sembilan’ from Negeri Sembilan, we wanted to highlight 9 of its best characteristics in what ever events that were devised. They would be our 9 pillars which held our campaign together:

With a royal heritage that lies behind Negeri Sembilan’s sporting excellence, a host of facilities and events will draw in sports enthusiasts all over the country.

Whether you’re here to sightsee or up for an adventure, there are activities for everyone at Lifestyle@9.

Experience for yourself the beautiful culture that makes Negeri Sembilan unique.

There are many fun places around Negeri Sembilan waiting to be discovered.

Witness some of the most unique performances and spellbinding displays.

A gastronomic affair will unfold, featuring a fusion of Negeri Sembilan’s traditional cuisine and the modern food trends of the Greater KL.

Take a trip down to see everything you need is close at hand.

Come enjoy direct accessibility from Kuala Lumpur to any of our townships.

Get to know the community around the 4 townships even better.

Aside from showcasing the 9 unique characteristics, we also wanted to introduce events and happenings that were currently trends in the greater KL. Be it music festivals, art displays, flea markets or sporting events, we would ensure that each event would exude a balance of both.

FA-TheStar-SDP-Lifestyle@9-37cmx16col copy
Launch Print Ad to introduce Lifestyle@9

To kickstart the campaign, our first event, All-Wheel Fest 2016 was held on the 20 Feb 2016 at the township of Nilai Impian, a unique modern township inspired by the luxuriance and serenity of nature located in the education hub of Impian. Known as the ‘Lake Garden Township’, the 1808-acre freehold township is built for garden living with its tranquil environment with touches of unspoilt nature. It was, thus, the perfect venue for a 5km fun ride open to all cyclists, skaters and even people who just wanted to bring their little ones on strollers to experience the beauty of Nilai Impian.

A artistic impression of Nilai Impian’s lakeside

Aside from a 5km ride around the township, lots of exciting booths, skate competitions, Search & Win contest and Special Prize Draw where exciting prizes were up for grabs would also be happening concurrently around the area. It was the perfect recipe for a fun day out in the sun with friends and family.

Event poster

We’ll be elaborating more on our first event under Lifestyle@9 so stay tuned for our next post where we bring you even more highlights and happenings of All-Wheel Fest 2016!