A group photo with our client, Encik Ridzuan.

A Wheelin’ Good Time

In our previous post, we talked about Lifestyle@9, a campaign we helped Sime Darby Property conceptualise to help promote their 4 townships in Negeri Sembilan through a series of events tailored to showcase the 9 best characteristics of  the state. We also mentioned our first event, the All-Wheel Fest 2016, that happened in the township of Nilai Impian last 20 February.

If you haven’t read about it, head over here to keep up to speed.

With around 2 months of endless planning, recce, creative designing and set up, the day had finally arrived. “Would we rise or sink?” With a bit of trepidation (with some of us new to the business of events), there we were, bright and early (or should we say dark and early) at 4.30am to begin the preparation for the arrival of over 1,000 cycling enthusiasts, avid skaters and big wheel-lovers in general from all over Malaysia. A quick pep talk and with a vow to ensure the event would run smoothly, off we went to our designated locations to attend to our assigned tasks.

Sure, we were drowsy and fighting off sleep but the sight of people streaming in with their mode of wheels in hand soon lifted our spirits and we embraced our given tasks with newfound enthusiasm as the sun slowly rose above us, bringing with it the bright rays of a beautiful morning.










Faces of participants & BnBC-ians up and at ’em on a Saturday morning.

Before we knew it, flag-off time was looming near. An electrifying excitement crackled through the air as participants gathered at the starting point in wait of the signal that would soon set their wheels into motion through the 5km scenic route of Nilai Impian. As the countdown began, we got down to business with the safety briefing and doa recital.

Participants booking their spots at the starting point.
Safety briefing to ensure everyone stays happy.
Doa recital.

Of course, we couldn’t resist sneaking in a quick photo to commemorate this occasion.

All smiles and ready to zoom off.

      And finally, with a wave of the flag and the blare of the horn, the good times began to roll!






Aside from the 5km route, there were also skate competitions, organized by Malaysia Roller Sports Association (MARS) for those with an insatiable need for speed.Sime-Darby---All-Wheel-Fest-1162-max-2000

Participants showing what they’ve got.

There were also limited edition participation certificates, T-shirts and medals to be given out to the first 1,000 participants who registered online.

Participants posing with their limited edition merchandises
Participants posing with their limited edition merchandises

Not forgetting special draw prizes where some lucky participants walked away with amazing prizes including brand new bicycles, rollerblades and digital cameras.



As we carefully ticked off the agenda on the event checklist, time zoomed by and before we knew it we had come to the end of the event.

Our blood, sweat and tears of two months. All over in a span of 7 hours or so. Wow.

Well, we definitely had mixed feelings. First, there was relief. Sure there were hiccups here and there but through it all, we solved them by thinking on our feet and with everyone being on the same page, we were unstoppable. Then, there was pride. It’s always satisfying seeing ideas materialized. A kind of high that is an addiction, driving us to give our all in anything we do. As the saying goes, “Keep your eyes on the prize“.

Of course, there was also joy. A kind of happiness that comes from being part of a wonderful team of people driven and determined to give it their all and have got your back through and through. It’s one of those moments that makes you say, “I’m glad you and I are in this together”.

After our feelings settled, we gave each other a pat on the shoulder for a job well done and we look forward in bringing our A game to the fresh new challenges as we plan for the next Lifestyle@9 event at Chemara Hills. Bring it on.

A group photo with our client, Encik Ridzuan.
A group photo with our client, Encik Ridzuan (seated in the center).

For more photos of the event, check them out here.